The Publishers Weekly, Volumen162F. Leypoldt, 1952 |
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Página 11
... Promotion , book : Grosset & Dunlap tries " in- tegrated " selling to dealers , 1206 ; publish- ers ' major fall campaigns , 1213 ; campaign for books as business gifts , 1438 , 2130 ; " Some Major Campaigns Scheduled for January ...
... Promotion , book : Grosset & Dunlap tries " in- tegrated " selling to dealers , 1206 ; publish- ers ' major fall campaigns , 1213 ; campaign for books as business gifts , 1438 , 2130 ; " Some Major Campaigns Scheduled for January ...
Página 177
... promotion to enable you to cash . in on it in a big way right now . Below are the 26 pretested top sellers included in the promotion . Order as many as you please . Build a display around them with individual counter cards and racks ...
... promotion to enable you to cash . in on it in a big way right now . Below are the 26 pretested top sellers included in the promotion . Order as many as you please . Build a display around them with individual counter cards and racks ...
Página 734
... promotion NATIONAL ADVERTISING , includ- ing a full color spread in November Better Homes & Gardens and adver- tising in Better Homes & Gardens , Parents , The Instructor , The New PROMOTION PACKAGE to stop traffic and sell books in ...
... promotion NATIONAL ADVERTISING , includ- ing a full color spread in November Better Homes & Gardens and adver- tising in Better Homes & Gardens , Parents , The Instructor , The New PROMOTION PACKAGE to stop traffic and sell books in ...
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A. A. Wyn adventures advertising Ages Aladdin Amer American books August Balt bibl Book Publishers booksellers bookstore Brown catalog cent Chic Chicago children's books Christmas College color Company copies diagrs discount display Doubleday Dutton edition editor Elizabeth Gray Vining English fair trade fall fiction FREDERIC G Garden City George girl Grosset Harper Henry Houghton House Illustrated jacket jobber John July juvenile Knopf Library Lippincott lished lishers literary Macmillan magazines maps Mary National novel October Oxford picture plans printing promotion pseud publication Pubns R. R. Bowker readers retail Revised Standard Version Robert Scribner sell seller Sept September sold story tion titles trade books translation Univ volume Weekly Whittaker Chambers William writing York York Herald Tribune young