The Publishers Weekly, Volumen149F. Leypoldt, 1946 |
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Página 1513
... ADVERTISING If a fresh and unprejudiced study could be made of display advertising as it looks today , we believe that book advertising would rank near the top in reader interest , persuasiveness and typographical excel- lence . We are ...
... ADVERTISING If a fresh and unprejudiced study could be made of display advertising as it looks today , we believe that book advertising would rank near the top in reader interest , persuasiveness and typographical excel- lence . We are ...
Página 1622
... advertising manager ; Harold H. Laskey , sales manager ; Mr. Boardman and Floy Brigstock Cullinan , assistant advertising manager . Photo by Charles Meyer C. W. Bell , an employee of the Methodist Publishing. Press since July , 1943 ...
... advertising manager ; Harold H. Laskey , sales manager ; Mr. Boardman and Floy Brigstock Cullinan , assistant advertising manager . Photo by Charles Meyer C. W. Bell , an employee of the Methodist Publishing. Press since July , 1943 ...
Página 1836
... advertising in Sunset magazine , which the Lane Publish- ing Company publishes , and by advertising in trade media . LIPPINCOTT RATIONS NEW EDITION OF AN OLD BOOK Lippincott has reissued an old title , " Remodeling and Adapting the ...
... advertising in Sunset magazine , which the Lane Publish- ing Company publishes , and by advertising in trade media . LIPPINCOTT RATIONS NEW EDITION OF AN OLD BOOK Lippincott has reissued an old title , " Remodeling and Adapting the ...
Contenido
New comers Especially for mey to the booktrade | 1379 |
HOW TO PLAN GOOD BOOK DISPLAYS by Alfred Van Duym of Scribners Book Store | 1395 |
THE BOOKSELLER USES THE MAIL by Daniel Melcher formerly promotion director for Viking | 1714 |
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