The Publishers Weekly, Volumen155F. Leypoldt, 1949 |
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Página 1177
... advertising planned . Lots of publicity - including autographing parties , luncheon speeches , radio appearances - and advertising - full pages in the N. Y. Times and Herald Tribune and smaller repeat ads in Chicago , San Francisco ...
... advertising planned . Lots of publicity - including autographing parties , luncheon speeches , radio appearances - and advertising - full pages in the N. Y. Times and Herald Tribune and smaller repeat ads in Chicago , San Francisco ...
Página 1315
VIKING SUES HEARST MAGAZINES , CHARGING MISLEADING ADVERTISING Viking Press filed suit on March 10 against Hearst Magazines , Inc. in New York Federal Court because of the advertising by Cosmo- politan Magazine which described as a full ...
VIKING SUES HEARST MAGAZINES , CHARGING MISLEADING ADVERTISING Viking Press filed suit on March 10 against Hearst Magazines , Inc. in New York Federal Court because of the advertising by Cosmo- politan Magazine which described as a full ...
Página 1327
... advertising for the moderate - size bookstore ? Does it pay ? In last week's PW , we quoted Beulah Can- terbury , of Canterbury - Craine in Canton , Ohio , as saying that an isolated ad did not pay but that regular advertising in the ...
... advertising for the moderate - size bookstore ? Does it pay ? In last week's PW , we quoted Beulah Can- terbury , of Canterbury - Craine in Canton , Ohio , as saying that an isolated ad did not pay but that regular advertising in the ...
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