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" During the period 1950 through 1970, respondents' aggregate annual advertising expenditures for RTE cereals tripled from $26 million to $81 million. In 1970, respondents' advertising to sales ratio for RTE cereals averaged 13 percent. These practices... "
Nutrition Education--1972[-1973]. Hearings, Ninety-second Congress, Second ... - Página 310
por United States. Congress. Senate. Select Committee on Nutrition and Human Needs - 1973
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Hearings, Volumen2

United States. Congress. Senate. Select Committee on Nutrition and Human Needs - 1973 - 1344 páginas
...have introduced to the market a profusion of RTE cereal brands. During the period 19-iO through 1070 approximately 150 brands, mostly trademarked, were...advertising expenditures for RTE cereals. During the period 1950 through 1970. respondents' aggregate annual advertising expenditures for RTE cereals tripled from...
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Food Price Investigation: Hearings, Ninety-third Congress, First Session ...

United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law - 1973 - 762 páginas
...FTC charge that the . . . "Respondents artificially differentiate their RTE cereals." To do this the "Respondents produce basically similar RTE cereals...and exaggerate trivial variations such as color and shape."1 Trademarks and premiums are then, according to the FTC. used to conceal basic similarities....
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Food Price Investigation: Hearings Before the Subcommittee on Monopolies and ...

United States. Congress. House. Committee on the Judiciary - 1973 - 754 páginas
...FTC charge that the . . . "Respondents artificially differentiate their RTE cereals." To do this the "Respondents produce basically similar RTE cereals...and exaggerate trivial variations such as color and shape."7 Trademarks and premiums are then, according to the FTC. used to conceal basic similarities....
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