Nutrition Education--1972[-1973]. Hearings, Ninety-second Congress, Second Session[--Ninety-third Congress, First Session].

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Página 308 - Co., is a corporation, organized and existing under and by virtue of the laws of the State of Delaware •with its principal office and place of business located at 630 Fifth Avenue, New York, NY Par.
Página 309 - During the past 30 years the RTE cereal industry has experienced substantial growth. In 1940, 453 million pounds of RTE cereal were produced; 900 million pounds were produced in 1960; and in 1970 over 1 billion pounds of RTE cereal were produced. The value of RTE cereal increased from $163 million in 1950 to over $650 million in 1970. In 1940 respondents' sales accounted for approximately 68 percent of the RTE cereal market; in 1950, for 84 percent; and in 1970, for 90 percent. In 1969 respondents...
Página 284 - ... Limited from Chicago got in at 1 : 30 instead of earlier. I want to thank you for making room for me. The CHAIRMAN. It worked out very nicely. Professor Harris, of Harvard, went on this morning instead of this afternoon, so you have not delayed us at all, sir. Will you proceed ? Mr. CLARKE. My statement is very short, and I would like to read it to you. The CHAIRMAN. All right, sir. STATEMENT OF DAVID R. CLARKE, OF FYFFE & CLARKE, CHICAGO, ILL., GENERAL COUNSEL, ILLINOIS MANUFACTURERS
Página 310 - During the period 1950 through 1970, respondents' aggregate annual advertising expenditures for RTE cereals tripled from $26 million to $81 million. In 1970, respondents' advertising to sales ratio for RTE cereals averaged 13 percent. These practices of proliferating brands, differentiating similar products and promoting...
Página 352 - Yet despite the advances in our understanding of its pathogenesis, caries continues to be a major public health problem. In the United States...
Página 310 - ... representations contained in their advertisements, respondents: In advertisements aimed at children, represent directly or by implication, that their RTE cereals without any other foods enable children to perform the physical activities represented or implied in their advertisements. In truth and in fact : Respondents' RTE cereals do not enable children to perform the physical activities represented or implied in their advertisements. A child's ability to perform such physical activities depends...
Página 309 - Inc. is a corporation organized, existing and doing business under and by virtue of the laws of the State of Missouri, with its principal office and place of business located at 4410 Main Street in the City of Kansas City, State of Missouri.
Página 336 - In an initial experiment, some extracted human teeth were immersed in a common cola beverage. When first inspected after two days' immersion the enamel surfaces were found to be grossly decalcified. "Severe destruction of the enamel on the molars of white rats (200 rats) was produced by allowing the animals to drink the popular soft beverage for periods of five days or more. . . . "Preliminary observations on six puppies showed that consumption of soft drinks (500 cc per day) also produced gross...
Página 308 - Company (Kellogg) was founded in 1906. It is a corporation organized and doing business under the laws of the State of Delaware, with its principal office and place of business located at 235 Porter Street, Battle Creek, Michigan 49016.
Página 260 - It is to be hoped that the Congress will see fit to recognize that food, like drugs, is not a commodity like other consumer goods.

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