El mundo como proyecto

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Gustavo Gili, 2005 - 183 pages
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Los textos de Otl Aicher son exploraciones de un "mundo como proyecto." Pertenecen sustancialmente a su trabajo. En su recorrido por la historia del pensamiento y la creacion de formas, del componer y del construir, se cerciora de las posibilidades de organizar la existencia de un modo humano. Hoy como ayer le preocupa la pregunta que interroga desde que supuestos es realizable la cultura de la civilizacion. Tales supuestos deben someterse a discusion frente a las tensiones aparentes y las alternativas puramente intelectuales. Otl Aicher discute de grado. Asi, este libro contiene, junto a argumentaciones fundadas en la practica y excursos historicos sobre diseno y arquitectura, razonamientos polemicos en torno a temas politicos-culturales. Con fertil obstinacion, Aicher aboga sobre todo por la renovacion de la modernidad, que parece haberse diluido en visiones esteticas, pues todavia sigue siendo mas importante el "domingo de la cultura" que el cotidiano dia laborable.

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About the author (2005)

otl aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule fü r gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture — all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher’ s work is the fact that it is anchored in a " philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. aicher’ s writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.

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