The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 1563
... promotion efforts there have been a window tying in with Greystone how - to books and at present a window of ... promotions remain to be analyzed . The New York Doubleday Book Shops , which had been about 8 per cent behind last year for ...
... promotion efforts there have been a window tying in with Greystone how - to books and at present a window of ... promotions remain to be analyzed . The New York Doubleday Book Shops , which had been about 8 per cent behind last year for ...
Página 1564
... promotion . At the Airlines Terminal store on 42nd Street the new manager , James Kirker , has installed bargain displays in the window , featuring prices from 35 cents to $ 3.95 . For the many travelers who use the store , this sort of ...
... promotion . At the Airlines Terminal store on 42nd Street the new manager , James Kirker , has installed bargain displays in the window , featuring prices from 35 cents to $ 3.95 . For the many travelers who use the store , this sort of ...
Página 1580
... promotion for Anglobooks which Mr. Reynolds has handled . STEVE KEEGAN has been appointed direc- tor of advertising and promotion for Anglo- books . He has been in the production depart- ment of the J. Walter Thompson Company for two ...
... promotion for Anglobooks which Mr. Reynolds has handled . STEVE KEEGAN has been appointed direc- tor of advertising and promotion for Anglo- books . He has been in the production depart- ment of the J. Walter Thompson Company for two ...
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49 Wash A. A. Wyn advertising American Book Angelo Patri bibl Bindery Binding Cloth Book Club Book Manufacturers Book Publishers booksellers Bost Boston Canasta Carson Pirie Scott cent Charles Chic Chicago children's books color Committee Company convention copies coupons devaluation diagrs display Doubleday Dutton E. W. Palmer edition FARGO farm Farrar fellowships and loans footnotes Forest Hills Garden City girl gluing-off Goren Graphic Arts Greenberg Harper hotmelts Houghton illustrations Industry introd John Kingsport Knopf Linotype Lippincott machine modern Norman Vincent Peale novel October October 13 October 24 paper Phil Pocket Bks Press Printing promotion pubn R. R. Bowker Rinehart Robert S. I. Hayakawa Scribner selling September September 17 Sidney Lenz sold story Street textbook tion titles trade books Transatlantic Arts UNESCO Univ week World York