The Publishers Weekly, Volumen159F. Leypoldt, 1951 |
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Página 1311
... advertising in it , of course ) should give your book sales a healthy boost this summer . But add the big , annual , nation - wide Vacation Book promotional campaign put on for you by The New York Times - and your pros- pects for a busy ...
... advertising in it , of course ) should give your book sales a healthy boost this summer . But add the big , annual , nation - wide Vacation Book promotional campaign put on for you by The New York Times - and your pros- pects for a busy ...
Página 1340
... advertising . Book reviewers , these two speakers said , should urge their local pa- pers to call on the local bookstores for co- operative advertising , and this should help support the book review pages . John Conly of Pathfinder ...
... advertising . Book reviewers , these two speakers said , should urge their local pa- pers to call on the local bookstores for co- operative advertising , and this should help support the book review pages . John Conly of Pathfinder ...
Página 1575
... advertising budget will be be- tween $ 5,000 and $ 10,000 . Posters and co- operative advertising will be available to bookstores . There will be a first printing of 25,000 copies . HOLT has reissued two important backlist items , Keith ...
... advertising budget will be be- tween $ 5,000 and $ 10,000 . Posters and co- operative advertising will be available to bookstores . There will be a first printing of 25,000 copies . HOLT has reissued two important backlist items , Keith ...
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A. A. Wyn adventures advertising Ages Amer American Book April April 16 Avon Pub award Balt best seller bibl Book Publishers Book Review book trade booksellers Bookshop bookstores Bost boys Brown cent Chic Chicago City Club color Company copies CRIME CLUB Crowell designed diagrs display Doubleday edition editor fiction footnotes Frances Parkinson Keyes FREDERIC G Garden George girl Grosset Harcourt Harper Herald Tribune House Illustrated James John juvenile Katherine Milhous Knopf Kon-Tiki Library Lippincott literary Little Macdonald Macmillan magazine maps March March 24 McGraw-Hill modern National novel paper picture Pocket Bks Prentice-Hall Press printing promotion pseud publication Pubns R. R. Bowker readers reading retail Robert Scribner sell sold story Street tion titles trade books Univ University week William York York Herald Tribune young