The Publishers Weekly, Volumen144F. Leypoldt, 1943 |
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Página 44
... advertising agents specializing in book accounts , gave a big party at the company's offices to celebrate the 20th anniversary of Franklin Spier as an independent advertising counsel and agent . Mr. Spier started his own advertising bus ...
... advertising agents specializing in book accounts , gave a big party at the company's offices to celebrate the 20th anniversary of Franklin Spier as an independent advertising counsel and agent . Mr. Spier started his own advertising bus ...
Página 45
... advertising had little more in it from the standpoint of layout than it did in copy . The daring advertising man broke up the space with a few boxes and so on , but that was about all . Now he thinks that all pub- lishers have adopted ...
... advertising had little more in it from the standpoint of layout than it did in copy . The daring advertising man broke up the space with a few boxes and so on , but that was about all . Now he thinks that all pub- lishers have adopted ...
Página 46
... advertising . The old distrust of this medium for books is breaking down , he thinks , partially due to the excellent radio programs of the Council on Books in Wartime . General books may be sold by radio advertising as certain books of ...
... advertising . The old distrust of this medium for books is breaking down , he thinks , partially due to the excellent radio programs of the Council on Books in Wartime . General books may be sold by radio advertising as certain books of ...
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