The Publishers Weekly, Volumen135F. Leypoldt, 1939 |
Dentro del libro
Resultados 1-3 de 84
Página 582
... advertising and sales . Mr. Mc- Aloney is advertising manager of Funk & Wagnalls WHAT PART does advertising play in the sales of a book ? re- When a group of publisher's advertising managers was discussing this matter cently , one ...
... advertising and sales . Mr. Mc- Aloney is advertising manager of Funk & Wagnalls WHAT PART does advertising play in the sales of a book ? re- When a group of publisher's advertising managers was discussing this matter cently , one ...
Página 584
... advertising was re- newed late in March and carried through May . Again the chart dramatically tells the story . As to the effect of the radio appearance of the author , it is interesting to note that she was on the air weekly from mid ...
... advertising was re- newed late in March and carried through May . Again the chart dramatically tells the story . As to the effect of the radio appearance of the author , it is interesting to note that she was on the air weekly from mid ...
Página 1201
... advertising budget would have to be spread miserably thin in order to cover all of the titles , supposing of course that they planned to advertise all of them . Just such a line of thought has led the motion picture industry over a ...
... advertising budget would have to be spread miserably thin in order to cover all of the titles , supposing of course that they planned to advertise all of them . Just such a line of thought has led the motion picture industry over a ...
Otras ediciones - Ver todas
Términos y frases comunes
A. S. Barnes Adventures advertising Albert Amer American Appleton-Century b'ks Barnes best seller bibl Blue Ribbon Book Store booksellers Bookshop bookstores Boston Bruce Calif catalog Charles Chic Chicago Club color Columbia copies Crime club diagrs display Dodd Doubleday Doubleday 2 00 Dutton edition England English Farrar & Rinehart February Federal Writers FREDERIC G garden books George Grosset Harcourt Harper Henry Houghton Illustrated James Jan Wiley January John Knopf Library Lippincott Longmans Macmillan magazines March McGraw-H Mein Kampf Middle West Modern murder mystery non-fiction novel Oxford photographs plans Poems poster Prentice-Hall Press printed pub'n publication published Putnam R. R. Bowker Random ready Robert Scribner sell Smith spring story Sun Dial T. E. Lawrence tion titles trade Univ Viking vols volume Weekly William writing York City