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MORE ORE than ten thousand Cadillac "Eights" are now in the hands of users.

Dealers can see a demand ahead so great that they have placed orders for ten thousand more.

Figures so large-involving a sum of money so vastpoint irresistibly to one conclusion.

The conclusion is that the usual large Cadillac clientele has been enormously augmented by this Cadillac "Eight." The demand is not merely the normal Cadillac growth, but it is the opening up of new spheres of influence, and an inrush of new Cadillac admirers and enthusiasts. It has assumed the proportions of a national movement, at least among those who own, or wish to own highgrade cars.

This excess over normal comes from many sources but it is chiefly made up:

First, of the great number who are glad to pay more for the Cadillac because of the Cadillac "Eight" advantages, and

Second, a very great number who are glad to pay less for the same excellent and satisfying reason.

It is frequently said that no company, other than the Cadillac, could have won such immediate and universal acceptance for any principle representing so wide a departure from conventional practice.

And it would seem that there is verification of this in the attitude of the two classes of buyers just mentioned. Those who are willing to pay more, and those who are glad to pay less, accept the Cadillac "Eight" with equal eagerness because of the performance of the car itself and because of the reputation of its maker for producing only that which it knows to be right.

They are no more insistent on a "demonstration" than old Cadillac owners-though it is only fair to say that a drive of but short duration immensely increases their enthusiasm.

This latter experience arouses even the most phlegmatic and non-committal.

The reports which they carry home, and to their clubs and to their places of business, largely explain why Cadillac dealers have ordered ten thousand more of these

cars.

HUB CAP

OF THE

CADILLAC "EIGHT"

and dealers have placed orders for 10,000 more

Has the full wonder of this demand been borne in upon you?

Have you thought of it in the light of the fact that the Cadillac is not a "low-priced" car,- -as the term is commonly used?

The huge volume attained by cars of low price is a wonderful thing in itself a sort of economic phenomenon. But is it not much more wonderful that a high-grade car should command such a market as this Eight-Cylinder Cadillac has won?

There is no other situation at all like it in the automobile industry.

It is not merely a figure of speech to say that the Cadillac "Eight" stands alone.

It does stand alone-absolutely and unapproachably alone-in point of performance.

It likewise stands alone in point of demand and of sales among high-grade cars.

And, of course, it would not be so, if it ought not be so. As you ascend in the scale of prices, the number of those able to purchase grows fewer.

If the Cadillac "Eight" had not preserved every Cadillac tradition and added new and potent powers of attraction this great market would simply not be here.

There would not be and could not be the marked dis

parity in volume between the Cadillac "Eight" and those immediately above and below it in price.

It is a sort of a re-adjustment of the national view-pointa re-alignment of buyers-some leaving one field, and some leaving another, and most of them concentrating on the Cadillac.

Thus far we have found no one who has ridden in the Cadillac "Eight" who does not say that this is precisely as it should be.

With the Eight-Cylinder Cadillac performing in ways distinctly its own, performing in ways which have heretofore been believed impossible in any car, there is nothing strange in the fact that the dealers recognize that the visible demand is not yet half satisfied.

Styles and Prices

Standard Seven passenger car, Five passenger Salon and Roadster, $1975.
Landaulet Coupe, $2500. Five passenger Sedan, $2800.
Seven passenger
Limousine, $3450. Prices F. O. B. Detroit.

Gadillac Motor Gar Go. Detroit, Mich.

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