Serious minded motor car manufacturers have sought the ideal power principle for fifteen years.

The Cadillac Company has never relaxed for a month, a week, or a day, its patient pursuit of that underlying principle which would prove to be ultimate and final.

In the course of that long journey toward perfection, the Cadillac Company has given serious consideration to every reputable type of motor-endeavoring to scrutinize with scientific impartiality the virtues and the limitations of each and every one alike.

Building and experimenting in turn, with every type from the single cylinder to the six, and from the poppet to the rotary and to the sliding valve, we have been carried forward irresistibly, by the impetus of our own research, to the highest form of frequent-impulse motor-the V Type Eight Cylinder.

It is admitted, we believe, that this Company produced in the four cylinder field, a succession of cars which earned the title "Standard of the World."

Beyond that, loomed for us only one hope and possibility-the promise of a motor in which there would be no lapse, no pause, no hesitation between impulses, but an overlapping of strokes so complete as to produce a flow of power almost literally liquid in its continuity.

We sought the medium by which the Cadillac would be endowed, not with approximate freedom from gear shifting, or approximate hill-climbing ability on high, or approximately swift acceleration, but with the highest possible form of these three characteristics.

The Cadillac already possessed those qualifications in an extraordinary measure, but we wanted them developed to a point beyond which it was not possible to go.

This requirement pointed straight to an Eight Cylinder Cadillac with four power impulses during every revolution of the flywheel.

How fully these luxuries of travel have been achieved, nothing but your first memorable ride in the new Cadillac can reveal.

As the Cadillac softly speeds along under the almost magic influence of this new power-principle, you become oblivious to the wonderful mechanism which gives you motion. The sensation is as unique as though you had never motored before-the sense of floating through space comes to you as it never came to you before.

It is useless to try to depict in words, thrills which you have never felt or to portray a degree of ease which you have never experienced.

Good roads yield up a velvet quality of travel undreamed of.

Bad roads lose much of their terror, and hills seem almost to flatten out before you-so easily, so quietly, and with so little effort does the car surmount them.

In operation, you enjoy the extreme of flexibility -from less than three miles an hour in crowded city streets and congested traffic to more than sixty miles an hour on the open highway, without change of gears.

Comfort is subserved in the highest degree by the absence of vibration and the pronounced flexibility

and, again, by the yielding springs; the ease with which the car is handled and controlled; the smoothness of the worm bevel driving gears, the soft clutch action and the exceptional sense of rest and relaxation.

The supreme motoring experience of your life awaits you when you take your first ride in this truly remarkable car.

1-1000 of the light you should?

Do you want to reduce your expense of production? The amount of daylight in a plant has a direct effect on this expense.

One firm found that the expense of production rose 20%, when artificial light had to be used. Employees work better when they can see better.

Illumination engineers say that the light in many plants is only 1/500 to 1/1000 of the strength of pure daylight.

If you paint your walls and ceilings with Rice's Gloss Mill-White, you will get the maximum amount of daylight possible in the plant. Rice's Mill-White results in from 19% to 36% more daylight, because it reflects light, instead of absorbing it. It cuts electric lighting bills heavily. (See the Knotair Hosiery Co. letter below.)

Over 3,000 firms now use this interior finish. Rice's requires less frequent repainting since it remains white longest. And it is highly sanitary-it can be washed with soap and water, without killing the gloss.

Guaranteed to Remain White Longest

Many imitations of Rice's Mill-White have lately sprung up, and they may appear as well when first put on.

But none of them remains white as long, for the simple reason that Rice's is made by a special process, discovered and owned exclusively by us. Ours is positively the only one which contains no varnish. For that reason it does not crack or scaledoes not flake off with the jar of machinery-and will remain white far longer.

This is a guarantee. If Rice's Mill-White does not remain white longer than any other gloss paint -applied at the same time and under the same conditions-we will give, free, enough Rice's MillWhite to repaint the job with one coat. We guarantee, also, that, properly applied, Rice's MillWhite will not flake nor scale. You cannot lose under this guarantee.

Tear out the coupon to mail for information and sample board.

On concrete surfaces

On inside concrete, Rice's Granolith makes the best possible primer for a second coat of Rice's Gloss Mill White-giving a tile-like enamel finish at no more expense than lead and oil paint.

RICE'S

GLOSS MILL-WHITE

U.S. GUTTA PERCHA PAINT CO. 18 Dudley Street, Providence, R. I.

What a Few Users Say

Sanitary conditions in our plant have improved wonderfully. We should judge we are getting 50% more light than before.-Kellogg's Toasted Corn Flakes Co., Battle Creek, Mich.

We are indeed astonished to note the vast amount of daylight created by this paintespecially where we were formerly forced to use electric lights all day. Now find it entirely unnecessary. Agreeably surprised to observe how easy it is to keep clean.Knotair Hosiery Co., Philadelphia, Pa.

The most practical interior finish we have ever used on walls and ceilings. We imagine will show an increase of between 20 and 25% in light.R. J. Reynolds Tobacco Co., (Makers of Prince Albert).

Find it very satisfactory, indeed.-Gillette Safety Razor Co.

The best thing we know of. -H. Doherty Silk Co., Paterson, N. J.

Out of six compara-
tive tests, Rice's
Mill White leads.
-Killingly
Mfg. Co.,
Killingly,
Conn.

U. S. GUTTA PERCHA PAINT CO.,

18 Dudley Street, Providence, R. I.

Tear out this coupon as a reminder to have your stenographer write us

од

your letterhead for further particulars of Rice's Mill White, stating approximate size of main building, etc.

same night, and I was not surprised to learn that last year the telegraph bill for outgoing telegrams alone was more than $21,000."

T

Standardizing the Democratic Spud.

HE surplus fund of the Exchange, now amounting to $150,000, enables it "to get a running start in the prompt payment of the growers." It is used when necessary to buy potatoes when competitors are trying to break prices. "By being constantly used one way or another for the benefit of the people at home this surplus plays an important part in the region's development from the inside. Not only that: at the present rate of its growth the Exchange before long will be financially strong enough to rebate to the growers the entire net profits, less expenses and dividends on the capital stock." Last year more than $23,000 was spent for efficient inspection of produce. One of the members explained this point to Mr. Stabler :

"At first it was provided that the inspectors' pay should take the form of commissions on the produce marketed through their respective points. With the agents this plan worked and still works well. The work of the inspector, however, is critical and judicial; he must decide upon the fitness or unfitness of each package to bear the Red Star brand, and it is of the first importance that he should be free from any personal interest in the matter.

"Under the commission plan he was hampered by the consciousness that his refusal to brand a questionable lot of goods might displease the shipper, who would haul his next load to another sta tion where the inspector was less rigid; or he might even break away from the Exchange altogether. Now all inspectors are paid fixed salaries and the general in spector has power to suspend them for . inefficiency or negligence. Moreover, not only is he required to report to the board the manner in which each inspector has discharged his duties during the season, but the secretary is required to make a written report covering every car or lot of goods passed by an inspector upon which complaint has been made by the buyer. An inspector's reappointment each season depends upon his record.

"Of course, this standardization of farm products is the most difficult and perhaps the biggest thing that the Exchange has ever tackled. The process is educational involving as it does a pretty complete change of methods on the part of an en tire farming population. It is therefore how somewhat slow. In fifteen years, ever, we have made tremendous progress to the benefit of producer and consumer alike, beyond the old days when pumpkins, superannuated horse collars and various other articles were very likely cluded complimentarily in a barrel of po tatoes."

be in

S THE fateful weeks pass by in Europe, it becomes more and more apparent that the combat is likely to be protracted to the point of exhaustion of one or both sides. The aeroplane seems to have eliminated, in large measure, the element of surprise. No movement of troops on a large scale can take place without the knowledge of the other side. Flanking operations, tho tried first by the Germans and then by the Allies on a scale never before seen and with a persistence that is without precedent, have failed to score any large success. By the middle of last month, they had resulted simply in the extension of both battle-lines all the way from the Jura mountains, that mark the Swiss boundary line, to Ostend on the coast of the English Channel-a distance, even in a straight line, of about 320 miles. Neither line can be extended further. In this gigantic game of football there can be no more "endruns." Advance, if it comes, must come from “bucking the center," and keeping at it until one side is weakened enough to let the other smash through. "The fighting in Europe," says Herman Ridder, in the N. Y. StaatsZeitung, "has assumed the character of a death-grapple. Whatever hopes were held of an early solution of the difficulty have been utterly blasted. It is becoming each day more evident that it is a war of extermination, a war of existence, a struggle of national life or national death."

The German War Machine Running on High Gear. FTER ten weeks of warfare, the German army found itself by the middle of last month in occupation of practically all of Belgium with its 11,000 square miles, of a triangle of French territory comprising about 12,000 square miles, of about 15,000 square miles in Russian Poland and with practically none of her own territory held by the enemy. With the

exception of the premature and brief incursions by the French into Alsace-Lorraine and by the Russians into East Prussia, all the fighting has been done on other than German soil. Her ally has not been so fortunate. About 30,000 square miles of Austria-Hungary were, by the middle of October, held by the Russians, most of it in Galicia, and even Hungary had been invaded by the Cossack. "The German war-machine," says the Brooklyn Eagle, "has worked. There has never been another like it. Not a serious flaw has developed in the whole stupendous casting. It has met every test. Men could not have done more, endured more, attempted more, or suffered more than the forces that have executed the plans of the general staff." Liege was taken in ten days after the first real attack in force was made; Namur in less time; Maubeuge in a little more time; Antwerp in eleven days. All of these were first-class fortresses. Experts said Antwerp could resist any siege against it for at least sixty days. The hope of France, it has become evident, lies, as the hope of ancient Sparta lay, not in her walls of stone and iron but in her walls. of living flesh. The French army has steadied down to its herculean task with a grim determination worthy of the nation's most glorious military traditions. Dash and daring everyone expected of the French soldier; but the endurance and steadiness he has shown in the long agonizing deadlock of the weeks past have been a surprise.

only less noteworthy exploits by other submarines, has greatly lessened Great Britain's sense of security. The Zeppelins have so far proved rather a negligible factor, tho predictions of a raid by them in the near future on England are confidently made. But the aeroplane has been an immensely important auxiliary on both sides. "The public," says Captain Washington I. Chambers, of the American navy, "does not yet seem to realize that air scouting along a battle front vastly more extended than ever before has been the principal feature in executing and in checkmating the strategy of the contending parties and in increasing the accuracy of artillery fire." The quick destruction of Belgian fortresses has been due in large part to the direction given to the gunners by the aviation corps. In the first six weeks

of the war the airmen accompanying the British troops alone had spent 1400 hours in the air and flown 87,000 miles. Says A. Maurice Low, writing in the North American Review:

"As a scout the aeroplane has superseded cavalry, and been able to obtan information no cavalry could secure, as

been burned still smoldering, the ground freshly broken by shell and trampled by horses and men, and the memory of the German advance vivid in the minds of the inhabitants. I interviewed an average of twenty persons in each of a dozen towns and found only one instance of a noncombatant who had been killed without a justifiable provocation. In this case the evidence did not clearly prove that the man had been wantonly murdered."

Neither in Brussels nor in its environs, says the same writer, was a single offensive act committed, so far as he could find out by diligent inquiry, and the same is true of the vicinity of Louvain. "Investigation not only failed to substantiate these rumors," he says, "but could not even discover anyone in the immediate vicinity who credited them." He adds earnestly: "I give my most solemn word as to the truth of what I have written. We have seen no atrocities. We can get proof of none."

Discrediting the Stories of German Atrocities.

FROM the beginning of the present war the most

harrowing stories of atrocities have been current. Most of them have pertained to the fighting in Belgium and each side has accused the other of having committed them. The Kaiser made a direct appeal to President Wilson against the alleged use of the explosive dumdum bullets by the French and British, and President Poincaré and the British Government made hot denials and counter-charges of the same sort. The Belgian commission made a special trip to Washington to lay before the President its evidence (since published in pamphlet form) of specific violations of civilized warfare by the German troops. Persistent charges have been made by the Germans of the mutilation of their wounded soldiers by the Belgians. President Wilson's reply, both to the Kaiser and the Belgian commission, that decision on such questions must necessarily be deferred to the close of the war and be made then by "the opinion of mankind," has been generally approved as the correct official position. But a noteworthy number of reports have been coming of late from American correspondents discrediting the worst of these stories and restoring in a measure the world's faith in its own humanity. James O'Donnell Bennet, of the Associated Press, has sent a long and detailed statement to the Chicago Tribune of the attempts of himself and four other American correspondents to run down stories of atrocities said to be committed by Germans in Belgian towns. Says Mr. O'Donnell :

"I marched for days with the German columns, often only one day behind the fighting, with the houses that had

Running Down the Stories of Barbarity on Both Sides. HAT a particular man or number of men did not see or find proof of atrocities does not, of course, prove that none were committed. But it is valid testimony as to the infrequency of them. A round-robin to much the same effect as the above was signed by John T. McCutcheon, of the Chicago Tribune, Irvin S. Cobb, of the Saturday Evening Post, Harry Hansen, of the Chicago News, and Roger Lewis, of the Associated Press. Mr. McCutcheon, in a special correspondence printed in the N. Y. World, dated at Aix-la-Chapelle, September 24, casts discredit not only on the stories of German atrocities but on those by Belgians as well. He writes:

"In the opinion of an impartial observer, such as I am endeavoring to be, I feel that 80 per cent. of these accusations are untrue, 10 per cent. fearfully exaggerated, and 10 per cent. true.

"I have heard Germans accused of spearing children on their lances and riding along with the bodies held aloft, but I have not been able to find anybody who had himself seen such a thing. I have heard Belgians accused of cutting off the breasts of German nurses, but I cannot find any man who can say that he knows of his own knowledge that these reports are true.

"I have heard of Germans whose eyes were gouged out while they lay wounded on Belgian battlefields, but in spite of a thoro search for proof here in the Aachen hospital I cannot find a man whose eyes have been gouged out."

Human Nature not Hopelessly Depraved.

THESE and similar reports from other Americans have had a marked effect on the press. The Chicago Tribune, which has been and still is emphatic in denouncing the Germans for destroying Louvain and other cities, says nevertheless: "The home-loving, child-loving German did not become a Hun under Attila the moment he went to war. . . . It would be infamous if Americans were allowed to form the opinion that the Germans had become Apaches. It would be equally infamous if German reports were allowed to convince Americans that Belgians were 'fercious cannibals.' The war would