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VOICES OF THE LIVING POETS
HE discussion that has been learn our proper place. Notice, for in- To drink of, to be warmed with, and to go
going on in the pages of an stance, this cosmic poem by Mr. Unter- Refreshed and strengthened to the cease-
English magazine, Poetry and myer in the Century:

less fight;

To meet with confidence the cynic years; Drama, between Louis Unter

SUMMONS.

Battling in wars that never can be won, myer and John Alford as to

Seeking the lost cause and the brave the respective merits of British and

By LOUIS UNTERMYER.

defeat. American poets of to-day is an inter

HE eager night and the impetuous esting one in many ways, but it does

winds,

Another of our poets who has shown not seem likely to settle anything ex

The hints and whispers of a thou

a marked predilection for the cosmic in cept the fact of John Bull's continued

sand lures,

her verse is Grace Fallow Norton. In complacency as to his own accomplish- And all the swift persuasion of the spring, her latest volume, “The Sister of the ments. Mr. Alford manifests the same Surged from the stars and stones, and Wind and Other Poems” (Houghton indurated indifference for American swept me on.

Mifflin Co.), we find a marked mystic poetry that Sidney Smith manifested The smell of honeysuckle, keen and clear, strain, which does not take hold of us

Startled and shook me with the sudden for all American literature seventy

as her “Little Gray Songs of St. Jo

thrill years ago. It is noticeable, however, Of some well-known, but half-forgotten, includes some fine poetic work.

seph's” did, but which, nevertheless, that in decrying the work of our living

We voice. poets he compares them, in nearly A slender stream became a naked sprite, quote the following: every case, not with the living but Flashed around curious bends, and winked

REBIRTH. the dead poets of England. He does,

BY GRACE Fallow NORTON. indeed, compare Mr. Markham's “Man Beyond the turns, alert and mischievous. with the Hoe” with an ode by Mr. A ruddy moon, dangling among the trees,

HEN I went out to the meadow, Abercrombie, but he places Edward Seemed like a toy balloon caught in the

When I went over the hill, boughs, Arlington Robinson alongside Chris

The whole world was a-waiting Flung there in sport by some too mirthful tina Rossetti, Bliss Carman alongside

My coming to fulfill. breeze. Stevenson, Wheelock alongside Words

And as it hung there, vivid and unreal, The whole world was a-waiting worth, and thus finds them all lacking The whole world's lethargy was brushed To sing its song for me, in one way or another. “Only one man

away.

To make for me its colorappears,” says Mr. Alford, in conclud- The night kept tugging at my torpid mood The earth, the sky, the sea. ing his review of American poets of And tore it into shreds. A warm air blew

I knew not that my going to-day, “from the evidence I have avail- My wintry slothfulness beyond the stars.

Was such a wondrous thing, Over the old indifference there streamed able, to present either new thought, new

Till I came unto the meadow

myriad urges in one rushing wave. feeling, or new expression, and that is

And the world began to sing.
Touched with the lavish miracles of earth,
Mr. Lindsay, who has at least two of I felt the brave persistence of the grass, It sang : “To-day and ever
these qualities."
The far desire of rivulets, the keen,

Your soul 's another hue,
This also is characteristic. What Unconquerable fervor of the thrush, Because of the purple shadows
the British want of an. American writer, The endless labors of the patient worm, And because the sky is blue;
and what they are always disappointed The lichen's strength, the prowess of the
if they fail to get, is something in the

ant,

“O you are changed forevernature of a “wild barbaric yawp.” All The constancy of flowers, the blind belief

Bred in the blood of you

Are beach and billow and shallow that Mr. Alford seems to care for of Of ivy climbing slowly toward the sun

The eternal struggles and eternal deaths, And green and gold and blue; Lindsay's is what the latter himself

And yet the groping faith, of every root. has styled his vaudeville stunts. The

“Forever and forever
Out of old graves arose the cry of life;
"Kallyope Yell" especially seems to

Because of the ancient hill,
Out of the dying came the deathless call,

And the motion and the music have captured Mr. Alford's mind, just And, thrilling with a new, sweet rest

And the moments when all is still." as it was Whitman's most unconven lessness, tional verse and Bret Harte's most un

The thing that was my boyhood woke in And I have taken the purple, conventional heroes and Joaquin Mil

The green and the sunny gold, Dear, foolish fragments made me strong And the long, long years of the old hill, ler's most unconventional manners that

again :

Altho I am not old; captured the British fancy of a gen

Valiant adventures, dreams of those to eration or two ago.

And I have taken the sea-swing,
For some similar reason, doubtless, And all the vague, heroic hopes of youth, (Tho who can carry a wave?)
Mr. Alford speaks of "cosmicality" as With fresh abandon, like a fearless laugh, And I have taken the sea-song,
“a current American vice.”

It was
Leaped up to face the heaven's unconcern.

I shall sing it in my grave. not a vice in Wordsworth or Coleridge

Encarnadined, incarnate, or Milton, or in any of the other great And then veil upon veil was torn aside:

Bred in the blood of meBritish poets; but American poets have Stars, like a troop of merry girls and boys,

And I am one forever Danced gaily round me, plucking at my no business with anything but distinc

With the earth and sky and sea.

hand; tive American topics. The cosmic universe has been preempted by the Brit- Leaned down and pressed new courage in The night, scorning its ancient mystery,

One of the most striking poems deish bards, or so it would seem, and

veloped by the revolutionary spirit of -William Ellery Leonard and John G. The hermit-thrush, throbbing with more our day is now going the rounds of Neihardt and George Sterling and

the radical papers.

It preaches asEdna St. Vincent Millay and others Sang with a happy challenge to the skies; sassination, of the most cowardly sort, among us who deal with things pri- Love, and the faces of a world of children, and we can't recommend it for the mordial and primeval, with stellar Swept like a conquering army through my school readers. But for effective ex

blood; spaces and elemental powers, with the

pression of a certain attitude toward music of the spheres and the flowing Beauty the passion of the universeAnd beauty, rising out of all its forms—

society it is worth reading, even tho robe of nature, are in some wise poach- Flamed with its joy, a thing too great for

we may well regard the attitude itself ers on British preserves.

tears,

as despicable. We copy it from the Well, it seems as tho we never would And, like a wine, poured itself out for me Industrialist, of East Pittsburgh, organ

me.

come,

my heart.

than song,

VOICES OF THE LIVING POETS

137

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of the labor union which has been con The mirrors in the great saloons

The pledge is still the same—for all disducting the strike in the various Wes Sleep darkly in their gilt and brass

astrous pledges, tinghouse industries. Save when the silent fishes pass

All hopes resigned !
With eyes like phosphorescent moons. My soul still flies above me for the quarry
WHEN THE LEAVES COME OUT.

it shall find !
On painted walls are slimy things,
BY A Paint CREEK MINER.
And strange sea creatures, lithe and

We find the following in Poetry and

cool, HE hills are very bare and cold and

Drama, which credits it to a new anlonely;

Spawn in the marble swimming pool
And shall, a thousand springs.

thology called “New Numbers.” It is I wonder what the future months

a clever satire, not, as we read it, on will bring? For as it is, so it shall be,

the belief in God, but on the anthropoThe strike is on; our strength would win, Untouched of time till Doom appears, morphic idea of God: if only

Too deep for days, too deep for years O, Buddy, how I'm longing for the In the salt quiet of the sea.

HEAVEN. spring!

By RUPERT BROOKE. They've got us down—their martial lines We are not quite sure of the mean

ISH (fly-replete, in depth of June, enfold us; ing of this symbolic poem of Mr. Be

Dawdling away their watery noon) They've thrown us out to feel the win- nét's, in Poetry; but we like it none Ponder deep wisdom, dark or clear, ter's sting,

the less—perhaps all the more—for the Each secret fishy hope or fear. And yet, by God, those curs could never

strange mysticism that leaves us guess Fish say, they have their Stream and ing:

Pond, Nor could the dogs of hell do such a

But is there anything Beyond ? thing!

THE FALCONER OF GOD.

This life cannot be All, they swear, It isn't just to see the hills beside me

BY WILLIAM Rose BENÉT.

For how unpleasant if it were ! Grow fresh and green with every grow

One may not doubt that, somehow, Good

FLUNG my soul to the air like a faling thing.

Shall come of Water and of Mud;

con Aying. I only want the leaves to come and hide

And, sure, the reverent eye must see I said, “Wait on, wait on, while I

A purpose in Liquidity.

ride below! To cover up my vengeful wandering.

We darkly know, by Faith we cry, I shall start a heron soon

The future is not Wholly Dry.

In the marsh beneath the moonI will not watch the floating clouds that

Nsud unto mud !-Death eddies nearA strange white heron rising with silver hover

Not here the appointed End, not here!

on its wings, Above the birds that warble on the

But somewhere, beyond Space and Time,

Rising and crying wing;

Is wetter water, slimier slime !

Wordless, wondrous things; I want to use this GUN from under

And there (they trust) there swimmeth The secret of the stars, of the world's

One

heart-strings O, Buddy, how I'm longing for the

Who swam ere rivers were begun,

The answer to their woe. spring!

Immense, of fishy form and mind, Then stoop thou upon him, and grip and Squamous, omnipotent, and kind; You see them there below, the damned hold him so !”

And under that Almighty Fin scab-herders!

The littlest fish may enter in.
Those puppets on the greedy Owners' My wild soul waited on as falcons hover.

Oh! never fly conceals a hook,
String;
I beat the reedy fens as I trampled past.

Fish say, in the Eternal Brook,

I heard the mournful loon We'll make them pay for all their dirty

In the marsh beneath the moon.

But more than mundane weeds are there, murders

And mud celestially fair;
We'll show them how a starving hate
And then, with feathery thunder, the bird

For caterpillars drift around, can sting!

of my desire
Broke from the cover

And Paradisal grubs are found;
They riddled us with volley after volley ; Flashing silver fire.

Unfading moths, immortal Aies,

And the worm that never dies. We heard their speeding bullets zip and High up among the stars I saw his

And in that Heaven of their wish, ring,

pinions spire.

There shall be no more land, say fish. But soon we'll make them suffer for their The pale clouds gazed aghast follyAs my falcon stooped upon him, and gript

Harry Kemp's ways of advertizing O, Buddy, how I'm longing for the and held him fast. spring!

himself may be open to criticism, but My soul dropped through the air—with the sincerity of his poetic work is inheavenly plunder?

disputable. We find this in the Poetry Many efforts have been made to put Gripping the dazzling bird my dreaming Review of London: into poetry the Titanic disaster, but knew ? none of them, it seems to us, has had Nay! but a piteous freight,

A PRAYER. any more poetic value than is found in A dark and heavy weight

BY HARRY KEMP. this from The Little Review, of Chi- Despoiled of silver plumage, its voice

forever stilled,

KNEEL not now to pray that Thou cago:

All of the wonder

Make white one single sin,
GLORIA JIUNDI.
Gone that ever filled

I only kneel to thank thee, Lord,
EUNICE TIETJENS.
Its guise with glory. O bird that I

For what I have not been

have killed, N what dim, half imagined place

For deeds which sprouted in my heart Does the Titanic lie to-day,

How brilliantly you flew
Too deep for tide, too deep for
Across my rapturous vision when first I

But ne'er to bloom were brought, dreamed of you!

For monstrous vices which I slew spray,

In the shambles of my thoughtIn night and saltiness and space?

Yet I Aling my soul on high with new

endeavor, Oh, quiet must the sea-floor be!

Dark seeds the world has never guessed, And very still must be the gloom

And I ride the world below with a joyful By hell and passion bred, Where in each well-appointed room

mind.

Which never grew beyond the bud

I shall start a lcron soon The splendor rots unto the sea.

That cankered in my head.

In the marsh bencath the 11100n—
Through crannies in the shattered decks A wondrous silzer licron its inner dark. Some said I was a righteous man-
The sea-weed thrusts pale finger-tips,

110ss flodges!

Poor fools! The gallows tree And in the bottom's jagged rips

I beat forever

(If thou hadst let one foot to slip) With ghostly hands it waves and becks. The fens and the sedges.

Had grown a limb for me.

IN

N

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So for the man I might have been A fairy, cradled in each bloom,

Yale Review) also seems to think that My heart must cease to mourn

To all who pass the charmed spot the brooding habit may be overdone: 'Twere best to praise the living Lord Whispers in warning :—“Friend, admire,For monsters never born, But touch me not!

ESCAPE. To bend the spiritual knee “Leave me to blossom where I sprang,

BY FRANCIS STEARNS GIFFORD. (Knowing myself within) A joy untarnished shall I seem;

OW since I cannot make it out: And thank the kind benignant God Pluck me, and you dispel the charm

Why people love and lose and die; For what I have not been. And blur the dream !”

Why there is agony and doubt,

And so much cause to brood and Lippincott's prints the following Hardly any of our poets--Kipling is

cry; charming little domestic poem that

a shining exception—can see anything Oh, since I cannot understand helps to compensate for the many

to praise in our modern industrial sys- God's will for all the world, and me, poems on unpleasant subjects to which tem. They all seem to hark back, in

I will go take the wind's cold hand, our modern versifiers seem so strangely their thought, to a golden age before And dance a little, foolishly. attracted :

the days of factories and mills, the

existence of which is, to say the least, The hills are green and simple folk; CLICK O’ THE LATCH.

doubtful. This tendency is very mani. The wind is quick with comrade-calls;

fest in Markham's “The Man with the White wayside apple-trees, and smoke By Nancy BYRD TURNER.

Hoe,” in Mrs. Marks's “The Singing Of wood-fires, and bright water-falls;HE silence holds for it, taut and Man,” and in hundreds of lesser poems.

They never bid me understand. true;

It is a sign of the times, we presume. The young moon stays for it, wist- It is evident in all of Miss Widdemer's They never say, “You too must die.”

I will go take the wind's cold hand. ful white; recent work, including this from The

God knows, I cannot always cry! Winds that whimpered the sunset Craftsman:

through, Sigh for it, low and light.

A NEW SPINNING SONG.

Mr. Lindsay is not a man of one in

strument. He can give us, in verse, Click o' the latch, and he'll come 11011e ,

BY MARGARET WIDDEMER.

music for the lute as well as for the A stir in the dusk at the little gate. Hush, my heart, and be still, my heart,

HE fillet needs another pearl, the calliope, for the lyre as well as the hand another ring,

brass band. A very successful lyric Surely it's sweet to wait!

Turn, wheels turn, dusk in the red appears in the August Metropolitan:

J'oung. sun!
The tall skies lean for it, listening-
What are little hearts that leap or little

SUNSHINE.
Never a star but lends an ear-

lips that sing?

By NICHOLAS VACHEL LINDSAY, The passionate porch-flowers stoop and

Whirl, wheels, and turn, whirl till our cling, whim is won!

'HE sun gives not directly Parting their leaves to hear Flesh and blood and dusky eyes, childish

The coal, the diamond crown; hearts and gay,

Not in a special basket
Click o' the latch, and liim come home,-
These shall turn the wheels for us, and

Are these from Heaven let down.
A step on the flags, a snatch of song. wither through the day-
Hurry, my heart, be swift, my heart,-

The sun gives not directly

Turn, wheels, turn, dusk ir the red How did we wait so long!

The plow, man's iron friend; young sun!

Not by a path or stairway

Do tools from Heaven descend. One of our living poets who is loyal The pinnace needs a swifter wing, the to the best traditions of American po

fortress needs a tower,

Yet sunshine fashions all things etry and worthily upholds it in her own

Turn, wheels, turn, bleak in the aching That cut or burn or fly;

no011! work is the author of the following in

And corn that seems upon the earth What if all the woods are green and all Is made in the hot sky. The Bellmian:

the fields in flower?

Whirl, wheels, and turn, stilling the The gravel of the roadbed,
JEWEL-WEED.
p'outle-time soon:

The metal of the gun,
BY FLORENCE EARLE COATES.

Children's strength and children's lives are The engine of the airship
fuel that we burn,

Trace somehow from the sun.
HOU lonely, dew-wet mountain road, More shall come when these are gone to
Traversed by toiling feet cach day, make our great wheels turn-

And so your soul, my ladyWhat rare enchantment maketh thee Turn, wheels, turn, bleak in the aching

(Mere sunshine, nothing more) Appear so gay? 210011!

Prepares me the contraptions

I work with or adore.
Thy sentinels, on either hand
Leisure-time and mirth are dear, flesh and

Within me cornfields rustle,
Rise tamarack, birch, and balsam-fir,

blood are cheapO'er the familiar shrubs that greet

Turn, wheels, turn, black in the hope- last thunderstorms and rainbows

Niagaras roar their way,
The wayfarer;

less night!
What if children break or die the morns

Are in my thought to-day.
But here's a magic cometh new-

we smile in sleep?

Ten thousand anvils sound there

Whirl, wheels, and turn, over the hearts A joy to gladden thee, indeed:

By forges flaming white, This passionate out-flowering of

once light,

And many books I read there,
The jewel-weed.
Spinning youth to gold for us, spinning

And many books I write;
life for bread,

Spinning hope and strength and breath And freedom's bells are ringing, That now, when days are growing dear,

along the endless thread

And bird-choirs chant and flyAs summer dreams that she is old,

Turn, wheels, turn, black in the hopeless The whole world works in me to-day Hangs out a myriad pleasure-bells

night!

And all the shining sky, Of mottled gold !

Because of one small lady Thine only, these, thou lonely road!

It is wise, perhaps, to brood upon

Whose smile is my chief sun.
Tho hands that take, and naught restore, life, death and destiny; but it is not

She gives not any gift to me
Rob thee of other treasured things, wise to brood upon them too much. Yet all gifts, giving one.
Thine these are, for
The writer of these stanzas (from the

Amen.

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FINANCE AND INDUSTRY

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NEW STANDARDS AND RESPONSIBILITIES FOR the form of the greatest economic revo

lution of all commercial history.” This AMERICAN ADVERTIZING

revolution, we are informed, has been HE American consunier pays an and codify advertizing ethics. These brought about by "branded goods," nually from six hundred million standards, it is claimed, represent the

which are displacing unbranded goods to one billion dollars for adver- vital development of advertizing dur

in every corner of the globe. “Brandtizing This astounding fact was ing recent years, and are a true con

ing cuts both ways, and successful pointed out by Paul T. Cherington, of tribution to better business from the branding can only be carried out with the Harvard School of Business Ad- advertizing clubs. Even tho they may

a good name and with good goods.” ministration, at the convention of the not be literally followed by American

Mere naming of a commodity, says the

London Review of Revicu's, is not sufAssociated Advertizing Clubs held a newspapers, we learn, they are a set of month ago in Toronto. Advertizing practical workable ideals. As unani

ficient. A standard quality is essential. has thus become in American society a mously passed by the newspaper adver

mously passed by the newspaper adver- "It is necessary to persuade the public, great economic force, involving two tizing men, these standards are the

the ultimate consumers, to make a trial responsibilities, according to this ex- following:

of the special commodity, by inducing

them to ask for it under its branded pert—for the advertizer, and for the

name.consumer himself. “If he is to retain (1) To protect the honest advertizer

Thus the advertizement is his position as a free agent in pur- and the general newspaper reader as far brought into play. chase,” declared Mr. Cherington, “it is

as possible from deceptive or offensive

advertizing not only desirable but entirely neces

"It is this function in the marketing sary for the consumer to sift all claims, ity on the basis of proven circulation and

(2) To sell advertizing as a commod- of branded goods which is called adver

tizing. It is one of the tragedies of to make every feasible test of quality, the service the paper will render the human existence that, whenever any and to watch carefully all price state

manufacturer or the merchant, and to really powerful factor is introduced into ments for the purpose of punishing any provide the fullest information regarding society, its power is usually first recogmisrepresenter by turning his own the character of such circulation and how nized and utilized by the sharks and unweapon upon him. The consumer holds procured.

scrupulous swindlers who are characterthe future of advertizing in the hol (3) To maintain uniform rates, ac

ized by their sharpness of vision, and low of his hand and he is beginning cording to classification, and to present who, in fact, live on their wits. This is to realize it.” Pointing out that it is

those rates, as far as possible, in a uni- just what happened to advertizing. Ever
form card.

since the growth of the Press made ad-
the consumer who pays such an enor-
mous price for advertizing, Mr. Cher-

(4) To accept no advertizing which is vertizing, as we understand it to-day, a antagonistic to the public welfare.

social force, it has had to suffer the ington went on to point out the neces

(5) To affect the largest possible co

abuses consequent upon its power being sity for a new standard of advertizing operation with other newspapers in the recognized by the wrong kind of people. and the new responsibilities it entails. field for the establishment and I'or a long time, in fact, advertizing was He concluded: maintenance of these standards.

almost a monopoly of the sharks, and it

is perhaps the greatest tribute which can "It carries with it new responsibilities Praising the advertizing men

for

be paid to the late Mr. T. J. Barratt that for the advertizer and the seller, and adopting the new code, the New York he was one of the very first to realize it also carries with it new responsibilities Commercial points out that they are

the immense value of advertizing used in

a thoroly honest and legitimate way for learning that if he is to preserve his following the stand taken by enlight- the sale of a satisfactory branded article.

ened retail merchants, and notes that Pears' represents the type of branded ability to spend his money wisely, he is obliged to use advertizing as a weapon

the "new honesty” is an important name which is the outcome of the name for himself instead of allowing it to be step in the development of legitimate of the founder of a business; while 'Sunused as a weapon against himself. The business.

light' is an outstanding instance of a day of continued success of dishonest

‘coined' name which is intended to conadvertizing is past. But more important “There is no good reason either in law vey a characteristic of the product.” still is the fact that the consumer is rising or in common morality and honesty why and will continue to rise to smite the misrepresentation either in newspaper ad

European Views on advertizer who induces him to buy to his vertizements or in window display should

Advertizing.

UDGING from the symposium on own hurt.

not be prohibited or why those who sell "Truth in advertizing has come. goods under such false pretense should

the social value of advertizing “Before the advertizer, now, looms the not be prosecuted for fraud. Honesty in

published recently by the London need for being sure that his advertizing advertizing will help buyers and sellers, Review of Reviews, England has not is not merely true. His next need is to and will enable the newspapers to dem- made the advance that we have in be sure that it is of real service.”

onstrate more clearly than ever before realizing the importance of this force

the usefulness of their columns as toward facilitating sound business and
The New Decalog of medium for the promotion of trade.”
Advertizing.

increasing social economy. Bernard RUTH and honesty in advertizing

Shaw, for instance, says that adver

The Commercial Value of was the keynote of the Toronto

tizing "claims a privilege to lie which convention. The elimination of

DVERTIZING is the Cinderella is neither justified by expediency nor fraudulent advertizing as a protective of Commerce. At least, so thinks sanctioned by ethics.” Frederic Harmeasure against commercial “crooks” the London Review of Reviews, rison declares that the “present prac-the sellers of “gold bricks, rotten pointing out that when Shakespeare tice of advertizing is to me personally securities, shoddy merchandise or poi- asked, “What's in a name?" he did not an odious pest, and in my opinion is on sons”—led the newspaper section of realize that within three centuries the social and economic grounds a public the associated clubs to standardize answer to his query "would come in evil. I shun every tradesman who ad

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vertizes, and I am preparing to form vertizements, for instance, are very read- York shops, suits from Chicago, boots a league to boycott all such practices. able, very attractive, and so compelling from St. Louis, furs, hats, automobiles Maarten Maartens confessed himself a

that in grocery stores to-day it is be from a hundred American cities. victim of the advertizement, tho he was

coming almost impossible to buy anything “Now, to supply the Canadian demand convinced that advertized goods are

in bulk, thereby conducing very largely to for the most important of these articles the high cost of living.

advertized in American magazines circugenerally the worst. On the other

"Breakfast oats are Somebody & Co.'s lating all over Canada, the American hand, Max Nordau points out that ad- Famous in cartoons, bacon is So-and-So's manufacturers have opened branches and vertizing is the unavoidable outcome in a bottle, sugar is that well-known factories in all the larger Canadian cities, of democracy — “its obligatory corol- brand that comes only in sealed paper The most extensively advertized safety lary.” He wrote:

bags; all, of course, as you will gather razor has an enormous factory in Canada,

from the advertizement, to keep the while the same is true of the best ad“In an autocratic and even an aristo- wicked grocer from giving you sawdust vertized fountain pen, typewriters, sevcratic society you only need to impose instead of oats, poorly-cured pork instead eral automobiles, prepared oats, plows, yourself to the attention of one man, or

of delicate bacon from dainty pigs,' to prepared foods, patent medicines, ink, of a few men whose authority enforces prevent his cheating you in weight of packing house products, boots, watches, its rules on the whole community. “The your sugar purchase, and to keep his care electric conveniences of a hundred yarieeye of Louis XIV. engenders master

less assistants from filling everything ties, aluminium articles, candies, and, in works, as the French flatterer said. with germs in the handling. Every now fact, anything for which the demand ofThere, advertizing would be of no use.

and then there are ‘writeups' of some of fers an inducement.” It is necessary and sufficient to please the the 'spotless' American factories, with King. His patronage carries with it that pictures of the operatives in white caps

“Beware of the Americans when of the nation. But, in a democracy, a

and clean uniforms, all to prove how single, however exalted, person, or a small

essential to your health it is that you they come bearing newspapers,” is the circle's favor, would do very little for

should ‘ask-for-and-see-that-you-get So- conclusion of this unconscious tribute You must impress direct the mind

and-So's particular product. There are you.

to the supremacy of American adverof the million. And to effect this there

offers of jewelry from the best New tizing methods. is only one means, advertizing.

“Of course, those who indulge in the mad theory of the superman may condemn advertizing as vulgar. But, then,

THE BELATED AWAKENING OF THE let them be consistent. Then they must condemn also the chiming of church bells,

STOCKHOLDER which is the advertizement of divine serv

VE of the leading causes of ice. They must condemn the Paris salons

May Guard His Interests. and all art exhibitions, for they are the

corporate mismanagement and R. UNTERMYER pleads for a adverticement of artists and their works. corruption is the inertia of the

complete reform of the present It would be much more aristocratic not stockholder, who is often the victim of

entirely inadequate system of to ring bells, but to wait nobly that the his own diffidence. “Stockholder in

stockholders' meetings and for the elecfaithful arrive on their own impulse; notertia” and the proxy system of voting tion of directors. He enumerates five to exhibit creations of genius to the at the annual meetings of corporations, crowd, but to reveal them in the artist's according to a letter in the New York

of the most important changes in corstudio to some individual connoisseur.

poration control in the following order: Times by Samuel Untermyer, lie at But who dares recommend that

the root of the trouble. This has been haughty method nowadays?"

“1. That voting by proxy be abolished demonstrated time and again, claims

and that shareholders vote in person or by Mr. Untermyer. “Experience has

mail for specific measures and for diThe Supremacy of Amer

shown that where the shares are widely rectors, who must be nominated in adN a letter to the London Times, scattered, there has not been an in vance of the meeting and their names Frank Wise, president of the Mac

stance in which concert of action has submitted to the shareholders. millan Company of Canada, sounds been possible.” Once in the saddle, the “2. That at least thirty days before the a note of warning to British mer management of a corporation is enabled annual meeting there be mailed to every

shareholder a detailed statement of the chants and businessmen. American to perpetuate itself in reckless disregard magazines and newspapers are flood- of stockholders' rights. Mr. Untermyer assets and liabilities and of the results of

the last year's business, the salaries and ing Canada, writes Mr. Wise, and the further elucidates the situation:

other compensation paid to officers, and of American advertizement is creating an

every resolution that is proposed to be enormous demand for American com “If it were understood that the owners submitted at the meeting, that the stockmodities among the Canadians. The of the property were intelligently inter holders may vote upon each such resoCanadians are furnished with a great esting themselves in the details of its oper lution by mail, and that no other business deal of American news, but even more

ations independently of results, the man be transacted at such meeting. serious, notes Mr. Wise pessimistically, agements would be alert to respond to the "3. That the compensation of officers be

fixed only by the shareholders, and that is the fact that they cannot withstand demands for information, and we would

see the dawn of a new era in corporate no contracts or arrangements in which any the appeal of the American advertize

affairs. The feeling of helplessness is of the officers are concerned shall be valid ment. He informs the ediior of the doubtless largely responsible for this in

unless voted at a shareholders' meeting. Times:

ertia in the case of the small stockholders, “4. That there shall be compulsory

while the larger ones and the financial cumulative voting, which means that the “The Americans have made a close and advisers on whom they rely are withheld minority shall be entitled to representation successful study of advertizing. Their from action and meekly respond to the on the board of directors in the proportion advertizing pages in the front and back request for their proxies and the exertion of its interest, instead of the bare maof their magazines often vie very strongly of their influence in securing them, actu- jority of the stock electing all the direcwith the reading matter in interest. Often ated by fear of reprisals or hope of favors tors, as at present. the pictured part of the advertising page at the hands of the powerful interests that 5. “That in every company having uplargely exceeds in space that part devoted dominate the management, generally with ward of 1,000 shareholders there shall be to the description of the advertized little or no pecuniary interest in the wel established a protective committee, to be searticle. Many of these pictures are in fare of the corporation which they are lected by the shareholders, who shall forethemselves artistic and undoubtedly at thus enabled indefinitely to control. The go office, and whose duty it shall be to tractive, and must certainly lead to the shareholders seem strangely unable to suggest directors for election and advise sale in Canada of enormous quantities of realize how simple a matter it is for them the shareholders and watch over and safevarious articles. The prepared food ad to assert themselves.”

guard their interests."

to

ican Methods.

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