The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 58
... advertising . " C. Because we paid a national advertising agency $ 1,000 for a summary of our adver- tising problem , which showed that books were convenience merchandise not adapted to our advertising at a profit . " D. Because our ...
... advertising . " C. Because we paid a national advertising agency $ 1,000 for a summary of our adver- tising problem , which showed that books were convenience merchandise not adapted to our advertising at a profit . " D. Because our ...
Página 59
... advertising . Obviously that would not be profitable for a retail bookseller . " H. An advertising club , including some of the best - known advertising men in the country , were 73 per cent wrong , in trying to select the very ...
... advertising . Obviously that would not be profitable for a retail bookseller . " H. An advertising club , including some of the best - known advertising men in the country , were 73 per cent wrong , in trying to select the very ...
Página 60
... Advertising starts with Dr. Schweitzer's arrival now for his first visit to the U.S. and will be continued in the fall . The tenth and final volume of the Lanny Budd series , all of which have sold well . This one takes Lanny through ...
... Advertising starts with Dr. Schweitzer's arrival now for his first visit to the U.S. and will be continued in the fall . The tenth and final volume of the Lanny Budd series , all of which have sold well . This one takes Lanny through ...
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