The Publishers Weekly, Volumen153F. Leypoldt, 1948 |
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Página 1388
... promotion - after book was " through " as a bookstore seller . 4. ) BOOK ON GOLF Expended for Couponed Mail - Order Advertising- $ 30,766 Mail - Order Sales - 38,275 copies Expended for Non - Couponed Adver- tising for Bookstore Sales ...
... promotion - after book was " through " as a bookstore seller . 4. ) BOOK ON GOLF Expended for Couponed Mail - Order Advertising- $ 30,766 Mail - Order Sales - 38,275 copies Expended for Non - Couponed Adver- tising for Bookstore Sales ...
Página 1408
... promotion ; a feature article on it has already appeared in Life ; and it is the selection of the Nonfiction Book Club for April . For readers seriously concerned with the present interna- tional situation . The N. Y. Times ' military ...
... promotion ; a feature article on it has already appeared in Life ; and it is the selection of the Nonfiction Book Club for April . For readers seriously concerned with the present interna- tional situation . The N. Y. Times ' military ...
Página 1705
... promotion , which steps us the cost of securing orders but has profitably increased the number of sales , too . In 1946 , says Mr. Stevenson , his operations included about $ 732,000 worth of advertising and promotion and in 1947 about ...
... promotion , which steps us the cost of securing orders but has profitably increased the number of sales , too . In 1946 , says Mr. Stevenson , his operations included about $ 732,000 worth of advertising and promotion and in 1947 about ...
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advertising Ages Amer American Book April April 12 bibl Book Club Book Publishing booksellers bookshop bookstore Bost cent Chic Chicago children's books color Company copies designed diagrs Dial Press display Dodd Doubleday edition editor Elizabeth Goudge fiction fishing footnotes FREDERIC G Garden City George girl Grosset Harper Henry Holt House Illustrated issue James John juvenile Kings Row Knopf Lamberton Becker Library literary Little Louis Macmillan magazine mail-order maps March March 20 McGraw-Hill modern mystery novel Philadelphia Press 20 printing promotion pseud publication Pubns R. R. Bowker radio Raintree County readers Robert Ross Lockridge Schuster Scribner sell sold story Street Sun Dial tion titles trade Transatlantic Arts Univ volume week Weekly West Whittlesey William writing York young