The Publishers Weekly, Volumen172F. Leypoldt, 1957 |
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Página 25
... promotion which is increas- ingly expensive when set against returns , and this will be increasingly so . The range of promotion cost percentage for the technical publishers in Mr. Hunt's survey was 8.5 % to 28 % . The 28 % promotion ...
... promotion which is increas- ingly expensive when set against returns , and this will be increasingly so . The range of promotion cost percentage for the technical publishers in Mr. Hunt's survey was 8.5 % to 28 % . The 28 % promotion ...
Página 152
... PROMOTION WHERE IT COUNTS MOST Promotion of books and the reading habit , by the trade and its allies , continues to be strongest in the field of work with children and young people . Such efforts are effective to an extent that ...
... PROMOTION WHERE IT COUNTS MOST Promotion of books and the reading habit , by the trade and its allies , continues to be strongest in the field of work with children and young people . Such efforts are effective to an extent that ...
Página 183
... promotion outside regular book trade channels for " The Noble Grapes and Great Wines of France . " McGraw - Hill has been informed of promotion plans made by S. S. Pierce in Boston , Jurgensen Grocery Company in Pasadena , California ...
... promotion outside regular book trade channels for " The Noble Grapes and Great Wines of France . " McGraw - Hill has been informed of promotion plans made by S. S. Pierce in Boston , Jurgensen Grocery Company in Pasadena , California ...
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