Publishers Weekly, Volumen231F. Leypoldt, 1987 |
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Página 92
... promotion outside the video store envi- ronment ; for Random House's Sesame Street line , that figure was 75 % . Yet video publishers ' efforts to find shelf space in toy stores are not with- out their difficulties , many of which echo ...
... promotion outside the video store envi- ronment ; for Random House's Sesame Street line , that figure was 75 % . Yet video publishers ' efforts to find shelf space in toy stores are not with- out their difficulties , many of which echo ...
Página 29
... promotion budgets . Our questions to the publishers : How did these books perform ? Did they meet expecta- tions ? Or , if the book disappointed , are there any lessons learned ? This year , of the 12 publishers we invited to comment ...
... promotion budgets . Our questions to the publishers : How did these books perform ? Did they meet expecta- tions ? Or , if the book disappointed , are there any lessons learned ? This year , of the 12 publishers we invited to comment ...
Página 21
Warner Books Retail Cooperative Advertising and Promotion Policy COOPERATIVE ADVERTISING AND PROMOTION The Retail Cooperative Advertising and Promotion Program for Warner Books , Popular Library , and Mysterious Press offers you an ...
Warner Books Retail Cooperative Advertising and Promotion Policy COOPERATIVE ADVERTISING AND PROMOTION The Retail Cooperative Advertising and Promotion Program for Warner Books , Popular Library , and Mysterious Press offers you an ...
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