The Publishers Weekly, Volumen134F. Leypoldt, 1938 |
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Página 1583
... advertising on a more favorable basis . ( 2 ) that the percentage of advertising to sales in Chicago and the Middle West as com- pared with the percentage of advertising to sales in New York is unjust . ( 3 ) that the booksellers ...
... advertising on a more favorable basis . ( 2 ) that the percentage of advertising to sales in Chicago and the Middle West as com- pared with the percentage of advertising to sales in New York is unjust . ( 3 ) that the booksellers ...
Página 1753
... ADVERTISING IN NEWSPAPERS WITH ESTIMATED EXPENDITURES YEAR. HERE IN THE MIDDLE WEST we have a situa- tion that demands our serious consideration . It is this : The book publishers are failing to support midwestern booksellers with ...
... ADVERTISING IN NEWSPAPERS WITH ESTIMATED EXPENDITURES YEAR. HERE IN THE MIDDLE WEST we have a situa- tion that demands our serious consideration . It is this : The book publishers are failing to support midwestern booksellers with ...
Página 2209
... Advertising Printers ' Ink Monthly , survey journal of ad- vertising methods and markets , leads off its December issue with an article on the book publishing business which is designed to show just why publishers ' advertising has to ...
... Advertising Printers ' Ink Monthly , survey journal of ad- vertising methods and markets , leads off its December issue with an article on the book publishing business which is designed to show just why publishers ' advertising has to ...
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