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Página 54
20,000 printing: $20,000 advertising. $8.95. January. A BOOK by Desi Arnaz. The
memoirs of the male star of the long-running TV series, “I Love Lucy.” Reprint
rights sold to Warner Books. All foreign rights available from Morrow 40,000 ...
20,000 printing: $20,000 advertising. $8.95. January. A BOOK by Desi Arnaz. The
memoirs of the male star of the long-running TV series, “I Love Lucy.” Reprint
rights sold to Warner Books. All foreign rights available from Morrow 40,000 ...
Página 21
The following are examples of the type of advertising which PB will consider for
use of cooperative advertising and promotion allowances: (a) cost of advertising
space in newspapers (but only at retailer's local line rate, not national rate); plus ...
The following are examples of the type of advertising which PB will consider for
use of cooperative advertising and promotion allowances: (a) cost of advertising
space in newspapers (but only at retailer's local line rate, not national rate); plus ...
Página 54
Advertising. For. Mass. Market. Paperbacks. Viking. Offers. Xmas. “Gift. to.
B00kSellers”. A fascinating series of reprints of ... For the rest, the limiting of co-op
to specific cities will help Pocket Books compare sales in cities with co-op
advertising ...
Advertising. For. Mass. Market. Paperbacks. Viking. Offers. Xmas. “Gift. to.
B00kSellers”. A fascinating series of reprints of ... For the rest, the limiting of co-op
to specific cities will help Pocket Books compare sales in cities with co-op
advertising ...
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Contenido
OCTOBER 6 1975 VOL 208 NO | 11 |
Edward W Martin Publishing Woes by Malcolm Oram | 39 |
PUBLISHERS WEEKLY is published by the R R Bowker Company a xerox Company Copyright 1975 Xerox Corporation Printed in U S A William... | 5 |
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advertising AGENCY American appear Association booksellers Boston Call children's City cloth Club collection color Company complete copies cover December director edition editor England experience Fall fiction field Guide House Illustrated industry interest ISBN issue James January John Library live look magazine major manager Mass materials meeting named novel November October offers original paperback person plans present president Press problems production promotion publication publishing readers recent reports Robert says Science selection sell Show sold story tion titles trade University volume Weekly West women writing York