Economic Efficiency In Bookselling An English publisher of note denies that too many books are published-he says that not enough books are bought. The reason for that may be that not enough books are sold. People don't die of mental starvation if they are not supplied with books-not in any painful way, at least. But they will buy books "if properly approached." The effective approach in Chicago-where more than a million potential book buyers abide is through The Wednesday Book Pages of The Chicago Daily News. The Chicago book reading and buying public is accustomed to look to these pages for book news and reviews-and bookbuying information. Many publishers capitalize this habit*-more of them will do so as they realize how it pays. THE CHICAGO DAILY NEWS First in Books *In the first 8 months of 1925 The Daily News printed 67,056 agate lines of book advertising 15,772 more lines than its nearest competitor in this field. I Selected Publications THINGS SEEN AND HEARD By Edgar J. Goodspeed ORIENTAL INTERPRETA- $2 N a city called Maiden's De- By Count Michimasa Soyeshima and Dr. P. So this Brahman, over two thousand years ago, somewhere in the Vale of Kashmir, told the boys a series of tales that are among the great stories of all time. OCCIDENTAL INTERPRETA EASTERN PROBLEM By John A. Powell By H. G. W. Woodhead and H. K. Norton $2 NEW ASPECTS OF POLITICS By Charles E. Merriam $2.50 HOW TO WRITE BUSINESS $1.50 RETAIL ACCOUNTING AND CONTROL $3 $2 MUNICIPAL BUDGET-MAKING By R. Emmett Taylor $2.50 STATE RIGHTS IN THE $2.50 By Albert C. Hodge THE USES OF BANK FUNDS By Frank L. Owsley AN INTRODUCTION TO THE SOUNDS OF FRENCH ART IN HOME ECONOMICS: $3 $1.25 The University of Chicago Press $1.50 $2 $3 New Clode Fiction THE WOLF MAN By Alfred Machard "The eternal fascination of the underworld of Paris lurks in this, EVERY WIFE By Grant Richards A novel of married life which combines to a rare degree brilliancy October THE SCAR By Derek Vane A mystery story that Poe could have written. Aristotle said that the function of a drama or novel is to arouse in the THE WHISPERING CANYON John Mersereau A thrilling romance of the famous redwood country. $2.00 |