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ELLING books in Hollywood means dealing with the book whims of a sophisticated and fickle group-a people of cosmopolitan and catholic taste who desire the very best in literature one minute, the very latest in popularity the next, and nothing in particular the moment after.

To be successful in the enterprise demands a temperament keyed to the peculiar demands of a motion-picture populace, and a personality able to cope with its shifting fancies and blasé moods. It calls for an alert person, quick to sense the desires of this bookbuying public and keen enough to anticipate its caprices.

Just such a person is Unity Pegues who, át 6417 Hollywood Boulevard, set up shop a few years ago and straightway proceeded. to demonstrate that a novice with a love of good books and the requisite amount of business sense can make a "go" of the book business even in Hollywood.

She had had little previous experience, only a few months' work in the town's other bookshop,

the Hollywood Book Store, to familiarize herself with the details of selling; but she brought with her to her new work the cultural benefits of life abroad and the added advantage of long association with the best in literature. To these assets she added a personality combining continental poise and western friendliness in in just the right amounts to win instant favor

with a fickle Hollywood audience. Her shop is excellently situated on that wide thorofare of first-class retail establishments that make Hollywood's business section one of the most attractive of suburban main streets.

Outside it has little to distinguish it, except the sign announcing "UNITY PEGUES BOOKS OLD & NEW," and two attractive windows, one devoted to foreign and art books, the other to current American fiction. Within, it instantly becomes something distinctive and different by reason of its rough-finished orange walls, with touches of bright blue here and there in lounge, easy chairs and batik hangings.

The shop consists of one large room, its dark tiled floor covered with brown rugs, making it less formal and austere than the conventional bookstore. Bookcases line the walls, the shelves labelled with orange stickers which call attention to the various types of literature carried. (Whether the orange used so generously

on walls, posters, labels, etc., is a favorite color of Unity Pegues', is a symbol of California, or was adopted because it is so effective and striking, we have. no definite idea.) A table at the left as one enters is devoted to magazines,, and a long table down the center displays recent titles that are likely to interest the casual buyer. The back part of the shop, with its lounge and easy

In looking to the future, Unity Pegues plans to increase the foreign and art book departments, believing that therein lies a special field still uncultivated to a large extent and one particularly suited to a Hollywood public, a cosmopolitan, wealthy populace who can and will pay for the "something different", that appeals.

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An ever-increasing clientele is being built up for the shop, partly by those subtle indirect means which no one can definitely

an individual touch to sales is the system of pasting a little orange sticker with the trade name in the inside cover of each book sold. Thus the fame of this little shop on Hollywood Boulevard stands a fair chance of spreading abroad, for all the world knows that Hollywood folk are an itinerant group, and what twentieth century traveler would think of faring forth without a goodly supply of books from his favorite bookstore included in his luggage?