THE PROFESSOR'S HOUSE

will be the backbone of your Fall business

It will be published September fourth. Put a ring around that day.
We start shipments on August seventh. THE PROFESSOR'S
HOUSE has selling qualities that surpass even ONE OF OURS.
Our extensive advertising campaign will begin on the date of
publication.

Besides the regular edition at $2.00 there will be 30 large paper copies bound
in vellum at $25.00 the copy and 175 copies bound in cloth and boards at $10.00
the copy, both editions to be printed on Borzoi all-rag paper, numbered and
signed by the author.

Alfred A. Knopf

730 Fifth Avenue, New York

In Canada from the Macmillan Co. of Canada, Limited,

St. Martin's House, Toronto

THE

RED LAMP

by

Mary Roberts Rinehart

Points to Remember:

1. Mrs. Rinehart is America's most popular woman writer, as proved by the list of Best Sellers from 1900 to 1924. (See the Publishers' Weekly of February 21, 1925.)

2. THE RED LAMP is her first mystery novel in eleven years. But it is far more than that,-it is a mystery-storyand-romance combined.

3. Its plot is even more masterly than that of THE BAT or THE CIRCULAR STAIRCASE, while its warm human appeal is equal to that of THE BREAKING POINT and THE AMAZING INTERLUDE.

4. Two million people saw and were thrilled by THE BAT, her great mystery play.

5. As many people read every story that she writes. These two audiences combined make the largest audience that any novelist ever wrote for.

6. In order to reach this vast audience, we are launching the biggest advertising and publicity campaign in our history, a campaign that will extend from coast to coast, from city to city.

You May Have
For the Asking:

Large 5-color posters, reproducing the jacket, in the beautiful offset process. ¶Five-color imprinted postcards, also off

set.

¶Other window display material.

DORAN First Edition 100,000 Copies! $2.00 Net

BOOKS

This romance of Mexico discloses a new
American author who is pre-eminently a
born story teller. It is sheer entertainment.
It is fresh. It is funny. It has glamour.
It makes you want to cheer.

Indianapolis

Price $1.00

Price $2.00

By C. E. SCOGGINS

The Proud
Old Name

THE BOBBS-MERRILL CO. New York

The Beginnings of History
According to the Jews

is a new translation of the first eleven chapters of Genesis by Charles Prosper Fagnani with a Foreword and Conclusion. A controversial book of general interest.

Ready August 1st Price $1.00 Wire your orders.

KEPT by Alec Waugh

A novel of post war London Society, has climbed to second place among the English best sellers. It will be published by us, in August, backed by plenty of advertising. It is an enthralling story, written in the author's best style. We are confident that it will immediately climb to equal popularity here. To be published in August. Price $2.00.

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ALBERT & CHARLES BONI Publishers West th