The Publishers Weekly, Volumen116F. Leypoldt, 1929 |
Dentro del libro
Resultados 1-3 de 69
Página 2292
... advertising plus the cost of circulars , that is , the actual ex- penditure in straight advertising of the ten titles , the remainder is $ 4158.00 . Total Expenditure Advertising .. . $ 7350.65 3192.65 $ 4158.00 The figures mean that ...
... advertising plus the cost of circulars , that is , the actual ex- penditure in straight advertising of the ten titles , the remainder is $ 4158.00 . Total Expenditure Advertising .. . $ 7350.65 3192.65 $ 4158.00 The figures mean that ...
Página 2521
ethics in the public's mind . The book publisher's advertising is the face by which he is recognized by the man in the street , and public confidence is endangered when that advertising follows paths of question- able ethics . Probably ...
ethics in the public's mind . The book publisher's advertising is the face by which he is recognized by the man in the street , and public confidence is endangered when that advertising follows paths of question- able ethics . Probably ...
Página 2523
... advertising and offers of free medical treat- ment ; advertising that makes re- medial , relief or curative claims , either directly or by inference , not justified by the facts or common experience . 10 Advertising of products ...
... advertising and offers of free medical treat- ment ; advertising that makes re- medial , relief or curative claims , either directly or by inference , not justified by the facts or common experience . 10 Advertising of products ...
Otras ediciones - Ver todas
Términos y frases comunes
1st ed 1st eds Adventures advertising Amer American Appleton autograph B'KSHOP bibl biography book department bookseller Bookshop Bost Boston boys Brown catalog Century Charles Chic Chicago children's book Clark Club color copies Copyright Crime club DEPT diagrs Donn Byrne Doran Doubleday Doubleday Doran Dutton edition England English Essays Ethan Frome French Garden City George girls Grosset Harper Henry Hist History Houghton House Illus Illustrated John Letters Library literary literature Little Little Women London Longmans Macmillan manuscript maps modern N. C. WYETH novel November paper Parnassus on Wheels Phila Poems Press printed published R. R. BOWKER rare books Scarlet Letter Scribner selling Smith STORE story Street Three Black Pennys tion titles trade Uncle Tom's Cabin Univ vols volume Weekly Book Exchange West William World York