The Publishers Weekly, Volumen133F. Leypoldt, 1938 |
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Página 2064
... advertising campaigns in which couponed advertising was the chief factor in produc- ing bookstore sales : every order received direct through coupons is carefully tabulated and kept in running totals - so that we al- ways have such ...
... advertising campaigns in which couponed advertising was the chief factor in produc- ing bookstore sales : every order received direct through coupons is carefully tabulated and kept in running totals - so that we al- ways have such ...
Página 2066
... advertising , he is glad to continue the advertising , because he knows that in this way he may get wide distribution quickly . And , if it is the type of book that will be widely discussed , such word - of - mouth advertising will soon ...
... advertising , he is glad to continue the advertising , because he knows that in this way he may get wide distribution quickly . And , if it is the type of book that will be widely discussed , such word - of - mouth advertising will soon ...
Página 2086
... advertising , good amounts of it , as well as space in the magazines will be used . Posters and circulars will be made if the trade asks for them . The other big June book is by Robert E. Burns , who wrote " I Am a Fugi- tive from a ...
... advertising , good amounts of it , as well as space in the magazines will be used . Posters and circulars will be made if the trade asks for them . The other big June book is by Robert E. Burns , who wrote " I Am a Fugi- tive from a ...
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